We all know that clothes sizes vary wildly from shop to shop. It can be frustrating having to pick up two or more sizes to try on because you can’t trust their measurements, not to mention the minefield of online shopping. There is no need to despair any longer though, because one woman has come to our rescue! Anna Powell-Smith has launched an online calculator to help us find the right size store by store.
The web developer was moved to act after reading an article in the New York Times, in which a writer blasted shops for the discrepancy in sizing. She then set herself the challenge to solve this age old issue by collecting size and measurement data for a range of high street stores. She has catered her site to both a US and UK audience, with store sizes on both sides of the Atlantic.
Powell-Smith told the Guardian: “As everyone who's ever bought clothes knows, high-street sizing is completely mad. You can easily be a size 8 in one store, and a size 14 in another, and it's impossible to guess your size without lots of zip-wrangling.”
The site is hugely easy to use – just enter your bust, waist and hip measurements onto the online calculator and the programme will calculate the best clothes size for you for each store, for a top, skirt and dress.
Using the system, Powell-Smith was also able to analyse sizing patterns, proving us right that sizes do vary from shop to shop. She discovered as much as a four inch difference from one shop to the next and she found they all varied in body shape. M&S and Karen Millen, for instance, offer clothing for a more pear-shaped customer and Next has the smallest sizes on the High Street. Last year plus size retailer Evans tried to revolutionise the way women shop by offering ‘Shop by Shape’.

