High end designer Jenny Packham is the latest to create a diffusion range for Debenhams. As a department store, Debenhams stocks many brands for a range of price points. Debenhams have teamed up with a number of fashion designers over the years for both long and short term collections. The Jenny Packham collection features 19 dresses, half of which will be launched in April, and the rest in the summer.
Currently at Designers at Debenhams you can pick up designs by Ben de Lisi, Star by Julian Macdonald and J by Jasper Conran. Debenhams Editions has seen modern rock ‘n’ roll from Preen, playful prints from Jonathan Saunders, accessories by Jonathan Kelsey and last year I wrote about Roksanda Ilincic’s latest offering for the high street chain.
British designer Jenny Packham is renowned for her glamorous evening wear, with the majority of her collections consisting of stunning red carpet gowns in silk satins and sequins. Her dresses can cost thousands and she is also a favoured designer for brides to be. The Debenhams collection offers the same level of glam, with a much smaller price tag.
Packham told Vogue, “I have wanted to design a diffusion collection for some time and believe Debenhams has the experience and energy to create and produce the collection. It is very important to me to have control over my label and Debenhams actively promote this to ensure maximum synergy between designer and creation."

