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Michael Buble's Stunning Wife Luisana in Latest Ultimo Lingerie

Submitted by Emma Waight on Wed, 01/25/2012 - 22:39

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Michael Buble's stunning wife Luisana shows the sensational curves that stole his heart in the ultra-sexy new campaign for Ultimo.  Argentinian bombshell Luisana Lopilato dazzles in the new collection from the UK's leading lingerie designer created by Michelle Mone OBE, just in time for Valentine's Day.

Celebrating feminine charm with pastel and lace, the timeless pale green and navy 'Evangeline' is elegantly flirtatious, while the silky animal print 'Mirage' is designed to reveal the inner temptress. Retro-inspired sophistication meets bombshell in the black and pink 'Spy,' creating a super seductive silhouette with irresistible curves. Bras are priced £28-£31 and thongs and briefs are £12-£14. Sizes go upto G cup which is always happy news for the big busted.

Michelle Mone OBE, creator of Ultimo, said: "Women want to feel confident in their underwear by choosing a style of lingerie that accentuates all the right places. Luisana is a natural beauty and I'm delighted to have her on board for two years. The new collection is not only very sophisticated and feminine but feels comfortable as well so that you have that confidence from the inside out."

Luisana, added: “I loved shooting the Ultimo campaign and usually have to wear plain underwear when I’m filming so it was incredible to be wearing such gorgeous lingerie.  I love the colour of Evangeline – the mint green really highlights my skin tone but the lace gives it that sexy edge.”

Cleavage Appeal: Plunging Neckline Still Number One Party Pulling Tactic

Submitted by Emma Waight on Fri, 12/09/2011 - 12:11

427 Michelle Mone UltimoWhilst men might want to streamline their torso, women usually want to give their chest an outwards boost. Yes I’m talking about cleavage, loved for centuries by men and women alike. A survey carried out by leading lingerie brand Ultimo found that 8 out of 10 women would wear a bust-boosting bra to increase their chances of pulling at Christmas.


The Miracle OMG plunge bra by Ultimo is still the brand’s top seller. The bra can boost wearer’s bust by two sizes thanks to its innovative technology. Ultimo was launched by Michelle Mone OBE in 1999 with her very first bra invention featuring gel, the now iconic ‘Miracle Solutions’ plunge bra famously worn by Julia Roberts in Erin Brockovich to boost her cleavage.


Mone said: “Having a full, sculpted cleavage gives instant sex appeal and boosts your confidence as well as your shape, and a well-fitting bra will also make your silhouette appear instantly slimmer. Women keep coming back to the Miracle OMG because it creates maximum impact and comfort – perfect for turning heads at the Christmas party and all year round.”


Previous Ultimo research also revealed that 54% of woman voted the cleavage-enhancing bra as the ultimate invention ahead of hair straighteners (24%) and the Little Black Dress (16%). I think I’d go for hair straighteners personally. Meanwhile three-quarters of men questioned said they looked forward to seeing their colleagues swapping office get up for more risqué attire at the annual do, and 35% said that a good cleavage is often the first thing that they notice about a woman on a night out. Only 35%? The point about having a good cleavage is that it’s pretty much in your face surely?

TOWIE Star Amy Childs New Face of Ultimo Lingerie and Own Brand Fashion Designer

Submitted by Emma Waight on Fri, 11/11/2011 - 23:19

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Amy Childs, star of The Only Way is Essex, beautician, model and fashion designer, is now the face and body behind lingerie brand Ultimo. Childs will front the brand’s new ‘Bra Queen’ line for Tesco. The new range aims to offer great value without compromising on design.

We can’t get enough of Amy Childs at the moment. Modelling herself on Katie Price, she is well on the way to passing the brand formally known as Jordan in the popularity stakes. 21 year-old Childs rose to fame in 2010 when she starred in the Essex based reality show Towie whilst working as a beautician and model in Brentwood. Childs follows in the footsteps of model and TV presenter Tamara Ecclestone, model and actress Kelly Brook and ex-Spice Girl Mel B, who have also represented the underwear brand.

Lingerie tycoon Michelle Mone, founder of Ultimo, said: "I'm so excited to be bringing the new Bra Queen brand to Tesco - a great value range in the fashion fast lane without compromising on design and quality. The brand is about creating everyday lingerie fit for a queen, designed for a queen but without a royal price tag."

Childs is also launching her own clothing line, and earlier in the week she turned up to cast models for her collection wearing a navy, satin jumpsuit. She looked very glam, but I think it was an odd choice for daytime, plus she had a rather unfortunate VPL (remember satin is less than forgiving). The jumpsuit had wide legs, a belt and a halter-neck top showing off her cleavage. She wore it with statement long earrings and black patent heels (more shine?).

Childs will no longer be appearing in TOWIE because producers have said she has turned too celeb for the ‘everyday’ nature of the show. She has however, been given her very own reality show, ‘All about Amy’ on channel 5.