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Launching during Fairtrade Fortnight, the new SS12 People Tree collection celebrates the brand’s commitment to Fairtrade and organic cotton, which has doubled in the last year. People Tree is one of the best established ethical fashion brands in the UK, having been founded by Safia Minney. The main line range compliments the season’s collaborations with Zakee Shariff (see my previous blog post) and Orla Kiely, as well as the new ‘Aimée’ range.
There are vintage style dresses, flared skirts, handwoven cotton and silk blouses and lightweight knitwear. Conversational prints and polka dots sit alongside vintage florals, and red and navy stripes give a nautical update to People Tree’s best -selling wrap dress. Organic cotton tops provide the perfect spring wardrobe basics, whether in block colour, summer stripes or all over print. Handwoven cotton and silk blouses and shirt dresses are offered in bright checks, florals or baby blue and there are loose, open-knit jumpers and crochet cardigans for layering.
My favourite collection has to be the new youthful line called ‘Aimee’. Aimee, meaning beloved, features a summery colour palette of blue and coral, deckchair inspired stripes and vintage lace. Using organic cotton jersey, 100% Fairtrade certified, Aimee has all of the pieces you will need to build the perfect cutesy summer wardrobe. Dresses are short and sweet, with side pockets and ruffles, whilst separates include button up vests, oversized tees and high waisted skirts.
People Tree support 4000 farmers and artisans worldwide, and 50 Fair Trade groups in the developing world. The collections will be sold through the People Tree website, ASOS.com, New Look and independent boutiques, in a welcome move to make ethical fashion more widely available. If you are interested in learning more about ethical and sustainable fashion, I would highly recommend the recent book ‘Naked Fashion: The New Sustainable Fashion Revolution’ by Safia Minney.
