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A few weeks ago I blogged about the new ‘cocktail’ jean, i.e. luxury, bold pieces that turned the humble jean into something of a fashion statement of wealth and exclusivity. A £214 pair of CURRENT/ELLIOTT leopard print look, super skinny fit jeans had already been spotted on Sarah Jessica-Parker and Kate Moss, selling out on my-wardrobe within 24 hours and prompting the cocktail jean frenzy.
Exclusive upmarket denim brands are now two-a-penny and the latest jeans can be found at cult American label PRPS. Their jeans cost over £200 a piece and are hand-distressed by Japanese craftsmen. The company has teamed up with Matches fashion chain to auction off pairs of its new Noir jeans customised by the artists Gavin Turk, Mark Titchner, and Tim Noble and Sue Webster; all proceeds go to support Unicef's work with children affected by the tsunami in Japan.
Mark Titchner has designed a pair of striking foil jeans, literally gilded in silver foil. Online bids are being taken above £1000 up to 18th September 2011 at prpsnoirbids@iprlondon.com. Now that might seem a lot for a pair of jeans, but how about if you consider them a piece of art? Is fashion art? Now that’s something to muse over.
PRPS is already a fave brand of Kate Moss, Jude Law, Rosie Huntington-Whiteley, and Gerard Butler. Using African cotton and skilled Japanese manufacturing, every detail of the denim is thought through. Indeed their denim and casual wear range is the perfect celebrity off-duty look. For autumn, the women’s collection includes cable knit sweaters, checked ponchos, faux fur trimmed parkas, oversized tees and cargo styles. Denim is not just confined to jeans, with denim shirts, a denim jumpsuit and denim jackets also forming a part of the collection.
