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High Street retailer H&M has just announced that their next designer collaboration will be with Marni! Famed for its original prints and inventive spirit, Marni is one of fashion’s most-loved labels, and it’s Founder and Creative Director Consuelo Castiglioni has created for H&M a spring collection for both women and men which captures the essence of the Italian fashion house.
It has become something of a trend for H&M to collaborate with high end fashion labels to create affordable High Street pieces. Most recently, we had the excitement of the Versace for H&M launch, and previously the retailer had collaborated with brands such as Karl Lagerfeld, Stella McCartney, Comme des Garçons, Jimmy Choo and Lanvin.
“I wanted to create a true Marni wardrobe by revisiting all our favourite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements”. Consuelo Castiglioni said.
Margareta van den Bosch, Creative Advisor H&M added: “We all love the collection here at H&M and we believe that our customers will do the same. Marni has such a modern touch with everything they do, mixing prints and accessories in a playful but chic way. It’s fantastic to see how Consuelo Castiglioni coordinates her designs, matching new combinations of print and colour, with such incredible craftsmanship behind every piece. The collection will arrive in stores at just the perfect time, as a lovely statement for spring“.
If the mainline S/S ’12 collection is anything to go by, the Marni for H&M collection will be truly delectable. At Milan Fashion Week, Marni showed A-line dresses in ice-cream shades and geometric sixties floral prints for a nostalgic childlike look. Playful yet ladylike, it was one part glamorous housewife, one part Mary Quant Mod. Marni for H&M promises bold prints and summer colours with all of the Marni staples; full pleated skirts, dresses, cropped trousers and jacquard knits.
Available from 8th March, 2012 in around 260 stores worldwide and online, the collection will feature both clothing and accessories all at H&M’s prices.
