Ethical Sustainable Fashion on Show at Ecoluxe London

603 Izzy LaneIf you are a blogger with an interest in ethical fashion, you might be interested in attending the Ecoluxe London Showroom this weekend. Ecoluxe London and the Rainforest Foundation UK  have  announced  collaboration  for  the  February  2012  edition  of  the  Ecoluxe showroom which will be held on 19-20th February this year at the Kingsway Hotel in London.


Held biannually during London Fashion Week, the Ecoluxe London showroom features the work of UK fashion brands and UK based manufacturers who create luxury fashion through sustainable practices. “This season we’re helping turn the fashion world’s eyes to the endangered 1.8 million square kilometre Congo Basin rainforest,” says Stamo, co-founder of Ecoluxe London, and adds “This is the second largest rainforest in the world yet it gets little attention.”


Now in its fourth season the Ecoluxe London showroom is open only to press and buyers. The two-day exhibition will include interactive fashion parades featuring the exhibitors' collections, hair and make-up space, the Sourcing Hall and the Rainforest Foundation UK silent auction, which will include sustainably produced garments and accessories donated by the Ecoluxe London exhibitors. Visitors will be able to post their sealed bids for the pieces on display.


Ecoluxe London is a not-for-profit organisation promoting and supporting sustainable luxury fashion through partnership with charities, organisations, social enterprises, other not-for-profit entities, corporations and the media. Brands featured this season include knitwear brand Izzy Lane (pictured) and Fairtrade jeweller September Rose, as well as a number of brands I haven’t heard of – Maiya, Miss U Boutique and Sew Last Season.


The Rainforest Foundation UK was founded in 1989 by Sting and Trudie Styler, after they saw first-hand the impact the destruction of the Amazon rainforests had on the Kayapo Indians’ way of life. This sparked the Foundation’s first campaign which, in 1993, resulted in the protection of 27,359 km² of indigenous peoples’ land.