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Whilst men might want to streamline their torso, women usually want to give their chest an outwards boost. Yes I’m talking about cleavage, loved for centuries by men and women alike. A survey carried out by leading lingerie brand Ultimo found that 8 out of 10 women would wear a bust-boosting bra to increase their chances of pulling at Christmas.
The Miracle OMG plunge bra by Ultimo is still the brand’s top seller. The bra can boost wearer’s bust by two sizes thanks to its innovative technology. Ultimo was launched by Michelle Mone OBE in 1999 with her very first bra invention featuring gel, the now iconic ‘Miracle Solutions’ plunge bra famously worn by Julia Roberts in Erin Brockovich to boost her cleavage.
Mone said: “Having a full, sculpted cleavage gives instant sex appeal and boosts your confidence as well as your shape, and a well-fitting bra will also make your silhouette appear instantly slimmer. Women keep coming back to the Miracle OMG because it creates maximum impact and comfort – perfect for turning heads at the Christmas party and all year round.”
Previous Ultimo research also revealed that 54% of woman voted the cleavage-enhancing bra as the ultimate invention ahead of hair straighteners (24%) and the Little Black Dress (16%). I think I’d go for hair straighteners personally. Meanwhile three-quarters of men questioned said they looked forward to seeing their colleagues swapping office get up for more risqué attire at the annual do, and 35% said that a good cleavage is often the first thing that they notice about a woman on a night out. Only 35%? The point about having a good cleavage is that it’s pretty much in your face surely?
Kelly Rowland and Tulisa Contostavlos are currently wowing us with their cleavage most weeks on the X Factor. Meanwhile, Ultimo have recently revealed Michael Buble’s wife, the beautiful Argentian model and singer Luisana Lopilato, as its new face and body.
