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As well as being big news for fashion trends, blue has swept across the lingerie colour chart for S/S ’12 too. Shades of blue were found on the spring catwalks at Chanel, Richard Nicoll and Peter Som to name just a few, and lingerie designers have taken on the trend for their collections.
Forget the January blues, navy, cornflower or emerald lingerie is sure to perk you up this month. New lingerie can do the world of good, making you feel fabulous on the inside. Boux Avenue has plenty of blue pieces for the coming season. If you haven’t heard of Boux Avenue, they are well worth checking out. Founded in 2011 by Dragon’s Den entrepreneur Theo Paphitis, Boux Avenue offers gorgeous lingerie, nightwear and swimwear at great prices. Theo decided that he wanted to start a new lingerie chain two years ago when he spotted a gap in the market for mid priced lingerie on the High Street. If M&S lingerie is the mum and La Senza is the teenager, then Boux Avenue is the fashionable 20-something, and with the news that La Senza is to close stores, Boux Avenue are going strong.
The Georgia Spot Mesh set was available over winter in navy, and for spring in cornflower blue. In a pretty pleated style, the balconette bra costs £24, short £12, and thong is £10. This sweet style is also soon to be available in a ditzy daisy print on baby blue. If you are more of a lace fan, the Chloe Lace set is sexy and cute, and gives a great shape, but if its cleavage you need, then try the Fliss Plunge bra, just £16.
Per Una at Marks & Spencer, Miss Selfridge and Peacocks all have affordable lingerie for the new season.
